03 / 06 · Branding
New chapters, zero confusion.
- Brand audit
- Migration strategy
- Refreshed identity
- Launch rollout kit
End-to-end rebrands (audit, strategy, identity and rollout planning) that move market perception without losing the equity you have already earned.
Related work
Rebranding in practice
What you get
- Brand audit
- Migration strategy
- Refreshed identity
- Launch rollout kit
Part of Branding
New chapters, zero confusion. Combined with the rest of the Branding practice, it ships as one coherent system, not a pile of deliverables.
Published November 2023 · Crafted in Illustrator, Photoshop and After Effects
About the project
A women's clothing brand, reimagined
Tasked with rebranding Sabdita Fashion, a women's clothing brand, the goal was to infuse the identity with modern minimalism, reflecting the elegance of today's fashion-forward woman.
Design journey
From ethos to identity
The process began with understanding Sabdita's ethos and audience, leading to a design that balances sophistication with contemporary style.
Audience
Made for the fashion-forward woman
Every choice speaks to a style-conscious female audience: elegance expressed through restraint, in line with the brand's vision of empowering women through fashion.
Colour & typography
Clean, modern, deliberate
The chosen colour palette and typography carry the same idea throughout: a clean, modern look that stays legible from hangtag to billboard.
Final identity
Minimalist beauty, explained
The new logo encapsulates minimalist beauty: a mark whose concept, construction and backgrounds are documented as part of the system.
In motion
The identity, alive
Logo animations bring the mark to life across screens and social.
Applications
One system, every touchpoint
The theme extends across all branding elements (stationery, packaging and out-of-home), reinforcing Sabdita's presence in the women's fashion sector.
Impact
Engagement, elevated
Post-redesign, Sabdita Fashion has seen a positive shift in market engagement, resonating well with a style-conscious female audience and elevating the brand's appeal.