CHARUKOTHON

Charukothon wanted to enter the fashion brand industry in Bangladesh through Facebook but did not know how to approach it, given the saturated market, competitors’ big spending and the ever-changing Facebook algorithm. The brand was confident with their product but needed help placing their brand on Facebook.

• Creating a strong brand identity
• Mastering the “Andromeda” algorithm shift
• Influencer partnership and integration
• A/B testing across ad formats
• Scaling production ahead of ad spend
• Customer experience and follow-up

• Facebook Ads
• Creative Strategy
• Influencer Marketing

Revenue

10 Lacs (1 Million BDT) in monthly sales within 2 months

Efficiency

11X ROAS (Return on Ad Spend)

Volume

40+ orders per day at a 180 BDT CPA

Organic lift

5–8 organic orders every day without ad spend

Community

Page grew from 0 to 27,000 followers in 90 days

Charukothon